Coca-Cola Pride Series NFT Collection on the Polygon Network

  • The software giants will publish the client’s NFT collection on the polygonal network.
  • Coca-Cola and Rich Mnisi (an LGBTQIA+ advocate) will collaborate on the launch.

As part of its plans to celebrate with the LGBTQIA+ community, famed beverage company Coca-Cola said it plans to launch a Pride Series NFT collection. Each NFT in the collection will be unique as they contain individual shards of all 136 NFT collectibles. Her goal in launching this series is to provide members of the LGBTQIA+ community with colorful light, spreading the message of love everywhere.

Popular South African artist and one of the community’s outspoken advocates, Rich Mnisi, will be partnering with Coca-Cola for this launch. Coca-Cola explains why it chose Mnisi. Mnisi’s works are said to push the boundaries of community and identity. The team adds that Mnisi drew inspiration for his Pride collection from the indestructible nature of energy.

Hit all NFTs on the Polygon Network

Mnisi explains that energy can change or change shape. Everyone can lock it or release it. Love is like energy; it also changes shape but is never destroyed. New forms of love can include grief, trust, passion, and darkness.

These forms show the change of state and the permanence of love. They remind each individual of their inner power to decide what form of love they should display. Mnisi further adds, “we show love no matter how we define it. But let us all love freely.

According to the announcement, 136 NFTs will be released in the Pride Series NFT collection. Additionally, they will all be minted on the Polygon (MATIC) network. Already, there are some of these NFTs in the opensea NFT market. Coca-Cola has set the floor price for these NFTs at 1 ETH.

Spread the message of love to charities

In addition, Coca-Cola hopes that this launch of the NFT series will promote the visibility of LGBTQIA+ colors. Thus, enhancing the spread of his message of love to the world. Coca-Cola also announced that it would donate all proceeds from the initial sale of the NFTs to charities in the community. OUT (an LGBTQIA+ charity) will receive all proceeds from sales during the first year of the NFT series launch.

Rich Mnisi specifically chose this charity venture. OUT is based in South Africa and provides mental and physical health care. Apart from being the second oldest charity in South Africa, out is also one of the charities serving the LGBTQIA+ community.

Like Coca-Cola, like Givenchy

Givenchy Parfums (a luxury perfume and cosmetics company) is also following in Coca-Cola’s footsteps. She is also launching an NFT collection for the benefit of the Parisian firm LGBTQIA+ (Le Mag Jeunes).

Popular community advocate and gallerist Amar Singh will partner with the rewind collective and Givenchy Parfums for this launch. This collection aims to promote the relationship between disruptive creativity, innovation and the values ​​of inclusion and respect.

Singh was inspired for these NFTs by Givenchy’s Prisme libre loose powder product. Givenchy, Singh and Rewind Collective also teamed up with another NFT series collection last year.

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