Interview with Venkatesh Ramarathinam, MD, Vuram Technologies Solutions
By Rusen Kumar
Organizations operate within the communities around which they operate, sharing resources and led by people directly or indirectly.
In these unprecedented times, many families have suffered greatly as those who earn bread lose their jobs. Vuram, an IT company has taken a step forward and launched a “Upturn Fund” initiative to provide financial support to individuals and families to continue medical treatment, cover education costs, and more. The business has benefited more than 340 families across India.
In talks with Rusen Kumar, editor-in-chief, India RSE; Venkatesh Ramarathinam, MD, Vuram Technologies Solutions on their CSR initiatives and new developments that help society and individuals. Here is the discussion below:
Please tell us about the company and the services provided?
Vuram is a hyperautomation services company specializing in low-code business automation. Since its creation in 2011, Vuram has maintained 100% customer success and 100% customer referrals. Powered by 800 passionate people, we have served 135 satisfied corporate customers and successfully created 1,000 applications. We have been recognized as a hot HFS supplier (Q3 2020) and ranks among the 5,000 fastest growing private companies in the United States by Inc. In 2021, our company ranked among the top 100 companies to work for in India certified by the Great Place to Work® institute. Our hyper-automation technology stack encompasses business process management (BPM), robotic process automation (RPA), optical character recognition (OCR), document processing and analysis.
Why are CSR initiatives essential for businesses in the world we live in?
Organizations operate within the communities around which they operate, sharing resources and led by people directly or indirectly. Organizations need to look beyond the business and nurture the environment in which they operate. By creating a nurturing and sustainable environment around which organizations operate, the organization ultimately contributes to the common good allowing communities and people to grow alongside the organization and see a better future.
Please let us know about the Trackable app and how it helps the government manage vaccines.
In the fight against COVID-19, high level visibility, accuracy, accountability and efficiency are needed to ensure that the efforts of healthcare professionals and frontline workers are pointed in the right direction. This inspired Vuram to create Traceable, a highly customizable, flexible and adaptive application for live tracking of vaccine distribution, other lifesaving equipment and resources with location pinpointed on a map with all required information.
The Vuram team behind the app won first place for Trackable in the Appian World 2021 Online Hackathon for the idea. Customized live tracking component ensures users 100% visibility into where vaccine doses are at all times, including, who delivers, and analytics on demand areas, and more. in one application. Trackable’s analytical capabilities can manage vaccine demand and forecast trends, while being able to be customized to meet the changing needs of the crisis.
How are the CSR initiatives you took during the pandemic and how have they brought about a change in recent times?
During the pandemic, Team Humane of Vuram supported the needy by providing essential resources to stay safe from COVID. The Vuram team collaborated with the Networking and Development Center for Service Organizations (NDSO) by providing oxygen concentrators.
Vuram has developed and deployed Humane Life, an app that makes the donation process easier and fraud-proof. The Humane Life is a non-income generating social initiative founded and managed by a team of engineers from Vuram. It connects donors and volunteers with validated nonprofit organizations. Once the request has been reviewed and validated by a team of volunteers, they can start posting their requirements under the goods and services categories on the app, and even track progress.
Donors can donate goods in any of the following ways:
1. Buy it and deliver it personally
2. Buy online and get delivered via vendors in Humaane who are mapped to NGOs
3. Choose a volunteer to pick up and deliver the goods
Once the organization receives the goods or services, it is encouraged to make a video thanking donors and share it on social media pages or directly to spread the word. By using the app, we add transparency with feedback looping communication, including videos shared by NGOs which are not available on many charity platforms.
In addition, Vuram has created a new app called Humane Shop to promote the business of small sellers who have lost their businesses due to the pandemic. Other projects implemented by the organization include the COVID Tracker, to track and collate updates of the COVID -19 pandemic around the world from other resources, and a new website called Oxygen Hall which contains data from all oxygen providers across India linking people to providers for vital supply.
What are the company’s plans?
Vuram’s focus areas include the achievement of the United Nations Sustainable Development Goals (SDGs), which are an urgent call to action recognizing that ending poverty and other deprivation must go hand in hand with strategies that improve health and education, reduce inequalities and stimulate economic growth – while fighting climate change and working to preserve our environment.
(Rusen Kumar is a CSR leader in India. He writes regularly on CSR and sustainability. You can reach him at [email protected])
India RSE I November 12, 2021