Oofos’ donations for breast cancer research reach $ 1 million and more

A monthly roundup of shoe brands and retailers involved in charitable causes.

January 27, 2021: Sports + Outdoor Academy announced a donation of $ 150,000 to St. Jude Children’s Research Hospital. Thanks to a collaboration during the holiday season, the two t-shirts released nine exclusive models, of which 25% of the purchase price was donated to the hospital. “In these difficult times, it’s more important than ever to give back to a hard-hitting organization like St. Jude Children’s Research Hospital,” Ken Hicks, president and CEO of the Academy, said in a statement. “We were honored to partner with them for this unique opportunity, and we are grateful to our clients for helping us support St. Jude’s mission.

More New Shoes

January 26, 2021: Shoe brand Oofos took a significant step forward in its long-standing partnership with the Dana-Farber Cancer Institute, announcing that it has donated a total of $ 1 million to the center over a four-year period. The Boston-based company created its Project Pink initiative in 2017, after one of its first employees, Duncan Finigan, was diagnosed with breast cancer. (Finigan lost his battle with the disease in 2019.) As part of his initiative, Oofos donates 2% of all sales from its website to cancer research throughout the year, and also organizes d ‘other fundraising efforts, including donating the Pink OOcloog Project, which donated 100% of proceeds to Dana-Farber and the Jimmy Fund for Cancer Research last fall. After seeing significant revenue growth in 2020, Oofos has pledged to raise an additional $ 1 million for Dana-Farber and the Jimmy Fund in 2021 alone.

January 21, 2021: Old navy donates one million face masks to one of its long-time partners, the Boys & Girls Clubs of America. In early February, more than 150 stores across the country will deliver the coatings to the organization’s locals. “At the local level, disadvantaged children from low-income communities, who have suffered higher rates of COVID-19 infection, have fewer masks available to them and often use the same ones over and over again,” the report reads. a company press release. “This donation helps continue BGCA’s mission of providing all young people with equal access to experience and opportunity. “

January 19, 2021: Kenneth Cole launched a “S – t Happened” mask at the brand website. The reusable mask retails for $ 15 and the proceeds will be donated to a good cause. Kenneth Cole pledged to donate funds to Ta Coalition for Mental Health – an organization that works to end the stigma surrounding mental illness.

January 15, 2021: WSS, formerly known as the Warehouse Shoe Sale, partners with the WeLoveU International Foundation, LifeStream and LAFC to host a monumental blood drive for the city of Los Angeles. Taking place at Banc of California Stadium on Sunday, January 17, the event already has more than 700 committed donors, as the event hopes to receive enough donations to help save 3,000 lives.

January 13, 2021: Post Malone and Crocs have partnered with Musicians on Call – a nonprofit that brings live music to patients’ bedside in healthcare facilities – to donate 10,000 pairs of sold-out Post Malone x Crocs Duet Max Clog II frontline caregivers, maintenance staff and healthcare workers at 70 different facilities in partnership with Musicians on Call.

January 7, 2021: The New Balance Foundation revealed that it will offer more COVID-19 pandemic relief grants, which will total $ 375,000 and will be awarded to charities in Massachusetts and Maine. Organizations that receive grants include the West End House Boys and Girls Club, Lawrence Boys and Girls Club, Merrimack Valley YMCA, Dorchester Boys and Girls Club, SquashBusters, Good Shepherd Food Bank, and Maine School District 54. According to New Balance, these grants will be awarded to these organizations to “address the growing inequalities linked to COVID-19 in education, access to technology and food security in communities facing hybrid or hybrid educational models. entirely remote ”.

Major initiatives in December 2020

December 21, 2020: Foot care company FitMyFoot has partnered with the non-profit One Eighty Foundation, to support essential workers this holiday season with free personalized insoles. For every pair of FitMyFoot insoles sold during the month of December, another pair will be donated by One Eighty Foundation to an essential worker in the United States. workers can order and be equipped for their personalized pair via any smartphone.

December 2, 2020: Schutz partnered with a charity Soles4Souls to encourage customers to give back this holiday season. Thanks to the Donate & Get campaign, the first 500 customers to visit The Schutz site and sign up for Donate & Get will be invited to upload a photo of a pair of shoes – from any tag – they pledge to donate, and in return will receive a free pair of new Schutz shoes. The 500 pairs will be donated to Soles4Souls to provide shoes to people in need.

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