SeriousFun Children’s Network and Rite Aid Healthy Futures Expand Existing Partnership

New $3 million the grant will fund health-related DEI initiatives

NORWALK, Conn. , June 29, 2022 /PRNewswire/ — An expanded partnership between Rite Aid Healthy Futures (Healthy Futures) and SeriousFun Children’s Network (SeriousFun) will advance critical new racial equity and health programs, helping to ensure children of all backgrounds can grow and thrive at camp this summer and beyond.

A new $3 million The three-year Rite Aid Healthy Futures grant will support SeriousFun’s network of medical specialty camps and programs, funding a robust set of strategies and programs that focus on health and wellness, as well as diversity, l Equity and Inclusion (EID) – all to positively impact the lives and futures of children with serious health conditions.

This is the second major grant from Healthy Futures, a public charity affiliated with Rite Aid, to SeriousFun, a global community of 30 camps and programs serving children with serious illnesses and their families, completely free of charge.

SeriousFun will use grant funding to increase diverse representation among staff and campers, as well as develop DEI-related educational and training programs for camps, programs, staff, and volunteers. Member camps can use funds to support staff and camper recruitment programs, camper transportation costs, and to provide additional stipends to staff members, as well as other DEI-related efforts. The grant will also support the camp’s pharmacy and medical supplies, as well as mental health training programs for medical leaders, investment in resilience and retention programs for camp medical staff, and ongoing safety counseling. on COVID-19.

“SeriousFun Children’s Network continues to adapt, expand and innovate its programs to provide relevant and life-changing experiences for children with serious illnesses,” said Matt DeCamara, Executive Director of Rite Aid Healthy Futures. “Our partnership will help address and accelerate a range of needs and opportunities that will build camp capacity and also support the Network’s extraordinary commitment to inclusive care and joy-filled childhoods despite the challenges associated with serious medical conditions. .”

This year’s grant builds on a previous grant to SeriousFun that supported COVID-19 response efforts, including the creation of the COVID-19 Operations Guide for SeriousFun Camps prepared prior to camp reopening; improved security and medical needs in the camps; increased DCI efforts and programs; as well as family programs and development and sustainability efforts.

“As we enter the third year of the COVID-19 pandemic, we see the impact that increased levels of isolation and uncertainty have had on seriously ill children and their families,” said Blake Maher, CEO of SeriousFun. “As we expand our reach to support underserved and marginalized communities, we anticipate that the demand for our programs and the vital connections they provide will be greater than ever. It’s our privilege to continue to provide safe places for children to find a sense of belonging, experience joy and fulfill their potential.”

SeriousFun camps serve areas that include many of the nation’s largest cities and major Rite Aid communities, such as New York, Los Angeles, philadelphia cream, Seattleand Detroit. The six main SeriousFun camps included in the grant are: Camp Korey in Mount Vernon, Wash.; Double H Ranch to Lake Lucerne, New York; Flying horse farms at Mount Gilead, Ohio; Reach for the North Star Pinckney, Mich.; The hole in the wall gang camp at Ashford, Conn.; and The Painted Turtle in Lake Hughes, California.

SeriousFun will use the $3 million grant over three years to holistically meet the needs of campers, family, caregivers, staff, medical professionals and volunteers who are part of their mission.

Funding is divided into five categories:

  • Camp initiatives in the United States, including Family Programming Grants, Summer Staff Diversity Grants, Camper Diversity Grants, Camp Pharmacy and Medical Supplies, and Camp Development
  • Diversity, equity and inclusion initiatives, including the development of a DEI network strategy and a series of DEI education and training for camps, programs, staff and board members admin of SeriousFun
  • Health, wellness and safety initiatives, including camper mental health training for medical officials, camp medical staff resilience and retention programs, and COVID-19 safety guidance
  • Network strategic initiatives, including internal and external conferences as well as expert and thought leadership efforts
  • Development and marketing initiatives, including matching gifts, organizational outreach and event support.

About the SeriousFun Children’s Network
SeriousFun Children’s Network is a worldwide community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Following the founding of The Hole in the Wall Gang Camp by Paul Newman in 1988, he and other like-minded people opened similar camps around the world, eventually coming together to form SeriousFun Children’s Network. Through a shared vision and collective contributions, the Network has evolved into the leader in medical specialty camps, providing more than 1.5 million life-changing experiences for children and families. from more than 50 countries. Each member camp is an independent, non-profit organization that depends on private funding to serve all children at no cost to their families. To learn more about SeriousFun, visit

About Rite Aid Healthy Futures
Rite Aid Healthy Futures, formerly known as The Rite Aid Foundation, is a public charity dedicated to driving change in communities, with a focus on underserved neighborhoods, focusing on areas of health, welfare, race and equity. Together with our donors, Rite Aid associates, community partners and neighbors, we help uplift local neighborhoods through caring actions and investments that make a real difference in people’s lives. Healthy Futures is proud to be affiliated with Rite Aid, which provides a range of health products and services for the whole family at more than 2,000 retail pharmacies in 17 states. Visit to learn more.

Media Contacts

FINN partners
[email protected]

Andre Staub
Communications Manager
Rite Aid A Healthy Future
[email protected]
Mobile: 717-649-2437 (text messages OK)

SOURCE SeriousFun Children’s Network

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