Study recommends further training to close tourism skills gap in Wales

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Job : Sat 13 Aug 2022

Updated: Sat 13 August

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An article published by the journal Sustainability recently recommended that tourism sectors in Wales fill existing skills gaps, to help local businesses and boost recovery from COVID-19.

Before the pandemic, tourism was one of the fastest growing industries in Wales, accounting for 10% of the workforce.

Across five tourism sectors – accommodation, catering, destination management, tourist attractions, travel agents and tour operators – the highest ecological and social skills gaps were identified in catering businesses, while accommodation reported the highest ecological and social skills gaps. lowest skill gaps.

The research also indicated that training in sustainability skills is critical, regardless of other variables, especially since sustainable tourism development is key to ensuring a resilient recovery.

These ideas have echoed the United Nations World Tourism Organization, which has called on the tourism industry to look to more sustainable business models to transform the sector.

Previously the Welsh Government also reiterated its commitment to addressing issues in the hospitality, tourism and retail sectors, with the aim of improving workers’ conditions and increasing capital investment for post-pandemic recovery.

In addition to considerations to address existing skills gaps, it is important that government and industry work together to remove barriers to fair work for employees.

The state of world tourism

In January 2022, the number of international tourist arrivals worldwide more than doubled with 18 million additional tourists registered worldwide.

While all regions experienced a strong rebound, Europe and the Americas lead with an increase of 199% and 97% respectively. Even so, the number of international arrivals remained 67% below pre-pandemic levels.

Along with the rise in numbers comes an increase in demand for luxury travel globally, according to findings from Absolute ratios market research.

The global luxury travel market size is expected to reach US$36,010 million (£2,9841 million) by 2027 growing at a CAGR of 8.4% as travelers seek to achieve higher comfort standards standards in luxury accommodation and dining, while being able to immerse yourself in the local culture.

In all types of markets covered by the study, luxury travel is one of the key segments where significant growth is expected, as a sector where tourism and hospitality can meet.

For instance, Explora Luxury Cruises offers all-inclusive packages that offer sophisticated cuisine across nine distinct dining experiences, unlimited drinks from the in-suite minibar, and access to onboard spas, wellness and fitness programs for travelers looking for a complete experience.

Allowing travelers to choose from a wide selection of upscale and culturally rich destinations, these ocean voyages offer tourists the opportunity to not only experience five-star accommodation options, but also experience different cultures.

Tourism in Wales

On the home front, local tourism businesses are focusing on attracting and retaining employees in the tourism sector. For instance, Hays Travel North West changed its recruitment process to reach more applicants in response to an increase in bookings, as pandemic-related travel restrictions eased.

This gave potential apprentices the opportunity to learn more about the tourism industry, as well as quality training for employees, to ensure they have the right skills to thrive in a career in tourism.

Along with the growth of the hospitality industry, Chester Zoo recently unveiled artist-generated images of The Square, their next luxury wedding and events venue set to open in 2023.

This development came after the charity zoo won two major awards in the VisitEngland Excellence Awardswhich crowned it as the country’s top tourist attraction for overcoming the pandemic, while providing travelers with a world-class zoo experience that prioritizes conservation work.

A commitment to addressing skills gaps in relevant sectors as well as prioritizing new luxury experiences for avid travelers are huge contributors to improving the Welsh tourism and hospitality sectors. after the pandemic.

By Patricia Thomas


Patricia Thomas is a freelance writer and blogger interested in topics related to travel and globalization.

Interest in language learning,

Patricia is particularly curious about how culture and language represent the different countries of the world.

When she’s not busy writing and reading travel books, Patricia enjoys family outings to the beach.


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