The Hotels Network launches 2021 vacation initiative to support hotel charities

The hotel network (THN), a direct channel growth platform for hotels, just announced its charity vacation campaign: 30 seconds. 100 dollars. You choose. We give back.

The most wonderful time of the year is fast approaching, a time not only to celebrate and spend time with our loved ones, but also to help others and give something back. With this in mind, The Hotels Network team decided to launch a campaign to support the continued recovery and sustainable growth of the hospitality industry.

Driven by this same motivation, the company launched at the beginning of the year BenchDirect, a direct channel benchmarking platform that hotels can use for free forever. And now, with this holiday campaign, THN wants to once again lend a helping hand to move the industry forward.

30 seconds. $ 100. You choose. We give back.

This holiday season, THN will donate to three hotel charities on behalf of hoteliers who demonstrate the company’s direct booking tools. The chosen charities help our industry to grow in a sustainable way while supporting the people who work in it, helping to make it so special:

Green destinations.

A nonprofit organization supporting more than 200 destinations in 60 countries to offer responsible tourism based on globally recognized principles and sustainable development goals.

Above and beyond.

A donation program provide financial assistance to frontline hospitality workers due to current hardships such as fatal illness or catastrophic events.

HSMAI Foundation.

A foundation raising funds for various hospitality initiatives around the world. These focus on attracting new talent, developing emerging talent and engaging existing talent, among others.

How does the initiative work?

The hotel learns about THN’s online booking tools. THN donates. It’s a win-win for everyone.

THN stands for Direct Channel Growth. More than 12,000 hotels around the world use the company’s tools to assess their performance and take action by personalizing the hotel website experience. While its hotel customers are seeing an average 32% increase in website conversions, THN wants other hoteliers around the world to benefit from these remarkable results as well.

When a hotel brand, which is not already a THN customer, demonstrates the THN product during the campaign period, THN will donate $ 100 to the charity of its choice. Hoteliers can find more details and support the initiative by simply requesting a product demonstration here. Hoteliers who are already THN customers can also participate by clicking on here and take a few seconds to refer a friend.

Juanjo Rodriguez, CEO and Founder of THN, commented: “With this initiative, we want to help hoteliers intensify their direct channel strategy while giving them the opportunity to support the hotel community as a whole. As we head into the New Year, now is a great time to come together as an industry to each do a little act of kindness that collectively can make a big difference.. “

About the hotel network

Working with more than 12,000 hotels worldwide, The Hotels Network offers its customers a comprehensive growth platform to fuel their direct channel. By leveraging a suite of built-in tools and analytics, hotel brands can attract, engage and convert guests across the user journey.

In addition to price comparison, review summaries, and a full suite of customization options, THN’s Oraculo product leverages machine learning techniques to predict user behavior, then automatically personalizes the message and l offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with unprecedented competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, develop direct bookings and strengthen the relationship between hotel brands and their customers.

For more information visit: or contact [email protected].

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